Camping on the Bayou – Website Redesign & SEO Optimization
Client: Camping on the Bayou
Industry: Outdoor Recreation, RV & Tent Camping
Services: WordPress Website Design • SEO Optimization • Booking Integration • Digital Marketing
Project Overview:
Camping on the Bayou, a private RV and camping retreat in South Louisiana, partnered with Sommet Web Creatives to elevate their digital presence and attract more visitors searching for outdoor adventures online. Our goal was to create a visually appealing, mobile-friendly website that not only told their story but also drove measurable business growth through local SEO and improved usability.
What We Did:
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Custom WordPress Design: Developed a responsive, nature-inspired website that reflects the charm of South Louisiana’s bayou environment.
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SEO Optimization: Implemented a local SEO strategy targeting high-intent keywords like “Louisiana camping,” “private RV stays,” and “outdoor retreats near Lafayette.”
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Booking Integration: Streamlined the reservation process with an embedded booking system for a seamless user experience.
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Content Strategy: Enhanced copy, photography, and storytelling to engage visitors and improve on-page SEO performance.
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Analytics & Tracking: Installed Google Analytics and Google Search Console to track engagement, conversions, and keyword rankings.
Results:
Within weeks of launch, CampingOnTheBayou.com began ranking for new local search terms, increasing organic traffic and direct booking inquiries. The redesign modernized the brand while staying true to its community-driven roots, creating a site that converts casual browsers into returning guests.